Cultr Brand Language
Final Exports
A decision which involved a lot of unlearning for me as a designer was using different fonts for all the letters of Cultr. It was design thinking backed by instincts and the universal truth that the culture is coming together of different people, with different perceptions, and that’s why it having different visual languages made sense.
Social Media:
Cultr is a house of solutions that help brands exist and thrive on the internet. They are home to legacy brands like Airtel and new-age challenger brands like Simba. For a collective that has both employees and brands so embedded in culture, internet and being online, cracking their logo and brand guidelines was very special.
This was a project very close to my heart as the only designer responsible for cracking the brand language. Devesh (Founder, Cultr) wanted an eccentric never before seen language which captures the essences of this world of memes and virality.
I had to keep in mind that I was creating for a brand whose primary objective is to embed brands in Cultr. The language had to be wacky enough to stand out on social media platforms but at the same time be accpeting enough so that other brands would want to come and collaborate with us.
Team: Art Direction & Design: Aditi Gujaran | Creative Direction: Aditi Gujaran, Devesh Rohmetra, Divyesh Gandhi