VIP Shaadi OOH
A premium Matchmaking Service & a western TikTok trend walked on a billboard, the rest was history.
This billboard garnered 3.1M views on Instagram with more than ABC views. Profile acquisitions increased by 53% during this period. But most of all people started talking about VIPShaadi.com overnight which years of TV ads, print ads, and other BTL spends couldn’t do. As the design POC, I kept the overarching theme super simple and let the trend take over.
Watch the reel here.
Impressions:
The billboard went viral with massive organic shares and conversations on IG, Twitter and LinkedIn. Featured on various publications as well.
Then we thought, why stop there?
Charni Road, Mumbai
UB City, Bangalore
Panchsheel Enclave, New Delhi
The billboards were seen all across X organically and seeded. Various twelebs were seen talking about it, and we saw a x% rise in new profiles for VIP Shaadi
Team:
Copy & Strat: Atharva Gupte, Johanna Israni | Art: Aditi Gujaran | Account: Priyanka Biswas